Key Financial Ratios
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In short
A ratio does one thing: it makes two numbers comparable that were not comparable before.
Canonical data and convention. Figures tie to Wexford Instruments (USD millions). Per the Pillar 24 hub, return measures use average balances and working-capital days use closing balances. The lines these ratios are built from are explained in Pillar 24 and are linked rather than re-explained.
Revenue of 1,000 and revenue of 50,000 say nothing about which business is better run; margins of 10% and 4% begin to. That is the whole value, and it is also the whole limitation — a ratio discards scale, and scale is sometimes the thing that mattered.
Four families
Profitability — how much of what comes in stays. Gross, operating, and net margins, plus return on equity and return on assets. Efficiency — how hard the assets work. Asset turnover, inventory turnover, days sales outstanding. Liquidity — whether short-term obligations can be met. Current, quick, and cash ratios. Leverage — how much of the business is financed with borrowed money, and how comfortably it is serviced. Debt to equity, net debt to EBITDA, interest coverage.
The families are not independent, and that is the point of the next section. A company can raise return on equity by improving margins, by using its assets harder, or by borrowing more — three completely different things that arrive at the same number.
The DuPont decomposition
This is the one ratio construction that genuinely illuminates rather than summarises. Return on equity breaks into three factors that multiply together:
Net margin × asset turnover × equity multiplier = return on equity.
Margin is what the business earns on what it sells. Turnover is how much it sells per unit of assets. The multiplier is how much of those assets are funded by other people's money. A luxury goods company and a supermarket can post the same return on equity through completely opposite routes — high margin and low turnover against the reverse. And a company can raise return on equity purely by borrowing more, with no operational improvement whatever, which is why the headline figure is nearly uninterpretable without the decomposition.
Five things ratios cannot do
They cannot travel across industries. A current ratio of 1.1 is unremarkable in one sector and alarming in another; margins vary by business model far more than by management skill.
They inherit every accounting choice underneath them. Inventory method alone moves gross margin by nearly seven percentage points and inventory turnover by 31% on identical economics — so a ratio comparison across different accounting is a comparison of conventions.
They cannot see a single year for what it is. One period is noise; the direction over several is the information.
They can be improved without improving anything. Leverage lifts return on equity. Selling assets lifts turnover. Delaying payments lifts liquidity measures briefly.
And there are no correct values. This portal publishes no target for any ratio, because the appropriate level depends on the business, the industry, and the moment.
Worked example
Worked example: Wexford's ratio set (canonical figures, USD millions). Profitability. Gross margin 40.0%, operating 10.0%, net 6.23%, EBITDA 15.0%. Return on equity 12.3% on average equity of 506.15; return on assets 6.2% on average assets of 1,006.15. Efficiency. Asset turnover 0.99 (on average assets), inventory turnover 4.62, days sales outstanding 54.8. Liquidity. Current 1.73, quick 1.08, cash 0.33. Leverage. Debt to equity 0.65, debt to total capital 39.4%, net debt to EBITDA 1.82, interest cover 5.56, assets to equity 1.96 (closing; 1.99 on averages). Now decompose the return on equity. Net margin 6.230% × asset turnover 0.9939 × equity multiplier 1.9878 = 12.31% — reconciling to the reported figure. And the decomposition immediately says something the headline hides: with asset turnover at almost exactly 1.0, Wexford's return on equity is essentially its net margin multiplied by its leverage. Roughly half of that 12.3% comes from the equity multiplier — that is, from being financed with debt rather than from operating performance. Which sets up the question this pillar carries into capital allocation. Wexford earns 12.3% on equity while its return on invested capital is 8.9%, against a weighted average cost of capital of 7.88% on the canonical parameters — a spread of about one point. (The cost of equity of 9.0% is not the comparator for a return on invested capital, since invested capital includes the debt; that comparison belongs to return on equity.) The gap between the two returns is leverage, and leverage does not create value — it redistributes it and adds risk. (Canonical figures; independently verified. Return measures on average balances; liquidity and leverage on closing balances, as stated.)
Frequently asked
8 questions
What does a ratio actually do?
It makes two numbers comparable that weren't before — which is its whole value and its whole limitation, since it discards scale, and scale is sometimes what mattered.
What is the DuPont decomposition?
Return on equity split into net margin × asset turnover × equity multiplier. It shows how a return was achieved: through what the business earns per sale, how hard its assets work, or how much of them are funded with borrowed money.
Why does that decomposition matter?
Because a company can raise return on equity purely by borrowing more, with no operational improvement at all. Two businesses with identical returns can have opposite economics — high margin and low turnover versus the reverse.
Can I compare ratios across industries?
Generally no. A current ratio that's unremarkable in one sector is alarming in another, and margins vary by business model far more than by management skill.
Do ratios depend on accounting choices?
Entirely. Inventory method alone moves gross margin by nearly seven percentage points and inventory turnover by 31% on identical economics — so comparing ratios across different accounting compares conventions, not businesses.
Can ratios be improved without improving the business?
Yes — leverage lifts return on equity, selling assets lifts turnover, delaying payments briefly lifts liquidity measures. It's one reason the decomposition matters more than the headline.
What's a good return on equity?
There isn't one, and this portal publishes no targets. What's more informative than the level is how it was produced and how it compares with the return on total capital — a wide gap between the two is leverage.
What does the worked example reveal?
That with asset turnover near 1.0, the illustrative company's 12.3% return on equity is roughly its net margin times its leverage — about half of it coming from being financed with debt. Its return on invested capital is 8.9% against a weighted average cost of capital of 7.88%, and the gap between return on equity and return on invested capital is leverage, which redistributes value rather than creating it.
References
- Investor.gov (SEC) — How to Read Financial Statements —
- SEC — Beginners' Guide to Financial Statements —
- Investor.gov (SEC) — Beta (the cost-of-equity input the return comparison uses) —
Educational and informational only — not investment advice, a recommendation, or an offer to buy or sell any security. Investing involves risk, including the possible loss of principal. Worked examples use fictional companies and figures.