How Retail FX Brokers Make Money
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In short
Retail FX is overwhelmingly not what it appears to be.
This article is educational and is deliberately not a guide to choosing a broker. It explains how the retail FX industry earns its revenue, because a reader who does not know how a counterparty is paid cannot assess what they are being offered. It names no firm, ranks nothing, and compares no providers — and that omission is intentional rather than incidental. The subject sits closer to marketing than any other in this portal, and a description of broker models that shaded into a comparison would stop being education. Nothing here is a recommendation to open an account with anyone.
A reader who opens a retail FX account usually does not buy currency, does not own currency, and does not transact in the interbank market the opening article described. In most cases they enter a contract with the broker whose value tracks a currency pair — a derivative, in the sense Pillar 17 established. That single structural fact generates everything else in this article, because it means the firm quoting your price is also your counterparty.
The five revenue sources
The spread. The primary source, and the one the spreads article quantified: the firm quotes a price to buy and a worse price to sell, and the difference is revenue on every round trip. Because it is embedded in the price rather than itemised, it can be — and routinely is — described as no commission. Commission. Some models charge an explicit per-lot fee alongside a narrower spread. This is not worse or better than a wide spread; it is the same cost presented differently, and the only way to compare is to add everything up. Financing. Charged or credited for positions held past the daily cut-off, based on the interest-rate differential plus a markup. The markup is the revenue, it accrues daily, and it is invisible to a reader who never checks. Ancillary charges: inactivity fees, withdrawal fees, currency-conversion charges on deposits and profits, and fees for guaranteed stops or premium data. Individually small, collectively material, and disclosed in documents few people read. And client losses. This is the one that needs care, and it depends on a distinction worth understanding properly.
Two models, and the conflict that follows from one
Industry shorthand calls these A-book and B-book, and most firms run both. In the A-book model the firm passes client positions on to liquidity providers, hedging its exposure. It earns the spread and commission, is indifferent to whether the client wins or loses, and its revenue depends on volume. In the B-book model the firm takes the other side itself and does not hedge — so a client's loss is the firm's revenue and a client's gain is the firm's cost. This is called internalisation, and it is not illegal, hidden in principle, or unusual: it is a disclosed feature of the market-maker model, it can produce better pricing for clients because the firm is not paying to hedge small offsetting orders, and firms running it are supervised. But the conflict of interest is structural rather than incidental, and it should be stated plainly rather than softened. When a firm holds the opposite side of your position unhedged, its interests and yours are directly opposed. Regulated firms manage this through disclosure, execution-quality obligations, and supervision. Managed is not the same as absent — the same distinction the securities-lending article drew about fund managers keeping a share of lending revenue. Three practical implications. Most firms route some flow each way, often based on client profiling, so a given account may be internalised or hedged without knowing which. Execution quality is a cost even where it is not a fee — requoting, asymmetric slippage, and latency all affect outcomes, and they are harder to observe than a spread. And the published loss statistics take on a different colour in this light: where firms are required to disclose the proportion of retail clients who lose money, those figures describe the outcomes of clients whose losses are, in the internalised part of the book, the firm's revenue. This portal draws no conclusion about intent from that arrangement, because the structure does not by itself establish misconduct and the industry contains firms operating properly under supervision. What it does establish is that a reader should know which model applies to their account, and that the answer is in the client agreement rather than the advertising. One further point, which is the most consequential in the article. Regulation attaches to firms, not to FX as an instrument, so protections vary enormously by jurisdiction: whether negative-balance protection applies, whether client money is segregated, whether a compensation scheme exists if the firm fails, whether leverage is capped, and whether loss statistics must be published. A firm marketing to you from one jurisdiction while regulated in another — or in none — offers materially different protection, and this is the single most decision-relevant fact about any FX account. It is also verifiable in minutes from a regulator's public register, which is where a reader should look rather than at a firm's own description of itself.
Worked example
Worked example (fictional). Priya opens an account and trades one standard lot of USD/MRD at 1.2500, with 50:1 leverage — so $2,000 of margin against $100,000 of exposure. She holds for ten days and closes at 1.2530, a favourable 30-pip move. Gross outcome: 30 pips at $8.00 per pip = +$240. Now the costs. Spread of 1.2 pips = −$9.60. Financing at, say, $1.10 a day against her for ten days = −$11.00. A withdrawal fee when she takes the money out = −$15.00. Net: +$204.40 — she keeps about 85% of the gross gain, and the firm earns roughly $35.60 whether or not she profits. That is the A-book picture, and it is a perfectly reasonable transaction. Now reverse the move. The rate goes to 1.2470 instead — 30 pips against her. Gross −$240, plus the same $35.60 of costs: −$275.60, which is 13.8% of her $2,000 margin from a 0.24% move in the rate. And now the structural point. If her flow is internalised, the firm has received her $35.60 in charges and the $240 she lost. In the favourable case it received $35.60 and paid out $240. Same client, same firm, two outcomes with opposite revenue consequences — which is what "the counterparty is the firm" actually means in money. Nothing here implies the firm did anything improper. It shows why knowing the model matters. (All names fictional; quotes, spreads, and leverage from this pillar's canonical parameter set; fee levels illustrative.)
Frequently asked
8 questions
Am I actually buying currency when I trade retail FX?
Usually not. In most cases you enter a contract with the broker whose value tracks a currency pair — a derivative — rather than buying, owning, or transacting currency in the interbank market. That structural fact is what generates everything else in this article: the firm quoting your price is also your counterparty.
How do brokers make money if there's no commission?
Five ways. The spread, embedded in the price rather than itemised, which is why it can be described as commission-free. Explicit commission in some models. Financing on positions held overnight, based on the rate differential plus a markup. Ancillary charges — inactivity, withdrawal, conversion, guaranteed stops. And in the internalised part of the book, client losses.
What are A-book and B-book?
Industry shorthand, and most firms run both. A-book means the firm passes your position on to liquidity providers and hedges — it earns the spread and is indifferent to your outcome. B-book means the firm takes the other side itself without hedging, so your loss is its revenue and your gain is its cost.
Is the B-book model illegal or hidden?
No. It's a disclosed feature of the market-maker model, firms running it are supervised, and it can produce better pricing because the firm isn't paying to hedge small offsetting orders. But the conflict of interest is structural rather than incidental: when a firm holds the opposite side of your position unhedged, its interests and yours are directly opposed. Regulated firms manage that through disclosure, execution obligations, and supervision — and managed is not the same as absent.
How do I know which model applies to me?
The client agreement, not the advertising. Most firms route some flow each way, often based on client profiling, so an account may be internalised or hedged without the holder knowing which.
What about execution quality?
It's a cost even where it isn't a fee. Requoting, asymmetric slippage, and latency all affect outcomes, and they're considerably harder to observe than a spread.
What should I check about a firm before anything else?
Its regulatory jurisdiction, on the regulator's public register rather than in the firm's own description of itself. Regulation attaches to firms rather than to FX as an instrument, so protections vary enormously: whether negative-balance protection applies, whether client money is segregated, whether a compensation scheme exists if the firm fails, whether leverage is capped, and whether loss statistics must be published. A firm marketing from one jurisdiction while regulated in another — or in none — offers materially different protection.
Why doesn't this article recommend a broker?
Because that would stop being education. This subject sits closer to marketing than anything else in the portal, and a description of broker models that shaded into a comparison would be doing something other than explaining. MarketClue also takes no FX broker advertising or referral arrangements, which is why it has nothing to gain from the question.
References
- CFTC — Customer Advisory: Eight Things You Should Know Before Trading Forex (in over-the-counter retail forex the dealer is your counterparty; check registration and disciplinary history; funding and withdrawal terms) —
- CFTC — Forex Frauds (two out of three retail forex traders lose money each quarter; unregistered dealer warning signs) —
- ESMA — Product intervention on CFDs and binary options (firm-specific loss-percentage disclosure; leverage caps; negative-balance protection; marketing restrictions) —
Educational and informational only — not investment advice, a recommendation, or an offer to buy or sell any security. Investing involves risk, including the possible loss of principal. Worked examples use fictional companies and figures.