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Private Equity: What the Firms Do, and Where the Returns Actually Come From

Intermediate12 min readLesson 3 of 13

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In short

Private equity buys companies, holds them for several years, and sells them.

The interesting questions are what happens in between, where the return comes from, and — the question that determines everything for a reader — whether the returns that make the industry famous are available to anyone who is not already an institution.

What the firms actually do

The structure first, because it explains the behaviour. A firm raises a fund from institutional investors — pensions, endowments, insurers, sovereign funds — who commit capital for around ten years on the terms the fee article established. The firm then buys controlling stakes in companies, works on them, and exits by sale or listing. Control is the defining feature and the source of most of what follows: unlike a shareholder in a listed company, a buyout owner can replace management, change strategy, restructure the balance sheet, and act without quarterly scrutiny — which is a genuine advantage that public-market investors do not have and cannot replicate. Where the return comes from — three sources, and the mix matters enormously. Operational improvement: raising revenue, cutting costs, professionalising management, consolidating acquisitions. This is the source the industry emphasises and the one that represents genuine economic value creation — a company genuinely worth more than before. Multiple expansion: selling at a higher valuation multiple than was paid. This can reflect a genuinely improved business, and it can also reflect market conditions between purchase and sale — which means part of the return may be the market rather than the manager. And leverage: the debt used to buy the company, which the next article covers in full. The honest position on the mix is that it is contested and varies by fund, period, and strategy — researchers have attributed substantial portions to each of the three, and a reader should be sceptical of any firm claiming its returns are purely operational, and equally sceptical of any critic claiming they are purely leverage. Two further mechanics worth knowing. Dry powder: committed but uncalled capital, which the industry holds in large amounts and which affects competition for deals — more capital chasing the same companies raises purchase prices, which lowers future returns arithmetically rather than as a matter of opinion. And continuation vehicles, where a firm sells an asset to a fund it also manages, which has become common and raises a valuation question a reader should notice: the seller and the buyer share a manager.

Dispersion, and the access problem

Here is the fact that matters more than any average return figure: the dispersion between the best and worst funds in this industry is enormous, and far wider than in public equity funds. A top-quartile fund and a bottom-quartile fund from the same vintage year can differ by many percentage points annually — which means an average private-equity return describes an outcome few investors actually receive, and the entire question is manager selection. Three consequences follow, and they are unforgiving. Access to the best managers is rationed rather than purchased. The firms with the strongest records are frequently oversubscribed and allocate to long-standing institutional relationships — so a new investor with money is not thereby an investor with access, and the funds accepting unsolicited retail-adjacent capital are, by selection, not the ones turning capital away. Past performance is a weak predictor even here. Persistence in private-equity returns is genuinely debated, with evidence that it has weakened as the industry has grown — so selecting on track record is less reliable than it appears. And the published averages are compromised in the three ways the fee article set out: IRR timing sensitivity, appraisal valuation of unrealised holdings, and survivorship in voluntary databases. Now the comparison a reader actually needs. The relevant question is not whether private equity has outperformed public equity on average, but whether the version available to this reader, after every fee layer, net of the access penalty, and adjusted for the leverage embedded in the strategy, outperforms a low-cost public equity fund. The arithmetic there is unfriendly: a fund returning 15% gross delivers 12.1% net, or 11.3% through a feeder — and since buyout returns are partly leveraged equity returns, the honest public-market comparison is not an unleveraged index but a leveraged one, which narrows the gap considerably. What this article will not do is claim the industry produces nothing. Control, patient capital, and operational focus are real advantages; some firms demonstrably improve the companies they buy; and providing capital and governance to businesses too small or complex for public markets is a genuine economic function. What it will say is that the average is not the offer, the best is not accessible, and the comparison should be net of everything against a leveraged benchmark.

Worked example

Worked example

Worked example (fictional; figures from the pillar's fee table). Thornwell Partners raises a ten-year fund and buys eight companies. The good outcome. The fund achieves 15% gross annually. Net of 2% and 20% over the hurdle, an investor receives 12.1%; through a feeder, 11.3%. Now decompose where that 15% came from. Purchase at 9× earnings, exit at 11× — multiple expansion contributed a substantial share and was partly market conditions. Earnings grew 6% annually under Thornwell's ownership — genuine operational improvement. And the companies were bought with 60% debt, which amplified the equity return on both. Only one of those three is skill, one is market, and one is leverage — and the marketing described all three as performance. Now the comparison. A low-cost public equity fund returned 9% over the same decade at 0.15% cost, netting about 8.85%. Thornwell's feeder investor received 11.3% — an outperformance of roughly 2.5 percentage points annually, which is real and is also the result of a fund in the top part of the distribution. And the dispersion case. A bottom-quartile fund from the same vintage returns 6% gross — below the 8% hurdle, so no carry is paid, but the 2% management fee still applies. The investor receives roughly 4%, or 3% through a feeder. Against 8.85% from the public fund, that investor underperformed by nearly six points annually for a decade, in a vehicle they could not exit. Same asset class, same vintage, same fee structure — and the difference between the two outcomes is manager selection, which is the thing a reader has least ability to do. (All names fictional; figures from this pillar's canonical parameter set.)

Frequently asked

9 questions

What does a private equity firm actually do?

Raises a fund from institutions, buys controlling stakes in companies, works on them for several years, and exits by sale or listing. Control is the defining feature — a buyout owner can replace management, change strategy, and restructure without quarterly scrutiny, which is a genuine advantage public-market investors cannot replicate.

Where do the returns come from?

Three sources: operational improvement, which is genuine value creation; multiple expansion, which can reflect a better business or simply market conditions between purchase and sale; and leverage. The mix is contested and varies by fund and period — be sceptical of a firm claiming its returns are purely operational, and equally sceptical of a critic claiming they are purely leverage.

What is dry powder and why does it matter?

Committed but uncalled capital. The industry holds large amounts, and more capital chasing the same companies raises purchase prices — which lowers future returns arithmetically rather than as a matter of opinion.

What is a continuation vehicle?

An arrangement where a firm sells an asset to another fund it also manages. It has become common, and it raises a valuation question worth noticing: the seller and the buyer share a manager.

Why does dispersion matter more than the average?

Because the gap between best and worst funds here is enormous — far wider than in public equity funds. Top-quartile and bottom-quartile funds from the same vintage can differ by many percentage points annually, so an average describes an outcome few investors receive. The entire question is manager selection.

Can I just pick a good manager?

Access to the best is rationed rather than purchased — the strongest firms are often oversubscribed and allocate to long-standing institutional relationships. So a new investor with money is not thereby an investor with access, and the funds accepting unsolicited capital are, by selection, not the ones turning capital away. Persistence in returns is also genuinely debated and appears to have weakened as the industry grew.

Has private equity beaten public markets?

That's not quite the right question. The one that matters is whether the version available to you, after every fee layer and net of the access penalty, beats a low-cost public equity fund — and since buyout returns are partly leveraged equity returns, the honest comparison is against a leveraged benchmark rather than an unleveraged index, which narrows the gap considerably.

What happens if I pick badly?

On the illustration here, a bottom-quartile fund returning 6% gross pays no carry but still charges the management fee, leaving roughly 4% — or 3% through a feeder. Against 8.85% from a low-cost public fund, that's nearly six points of annual underperformance for a decade, in a vehicle you cannot exit.

Does the industry produce anything real?

Yes. Control, patient capital, and operational focus are real advantages; some firms demonstrably improve the companies they buy; and providing capital and governance to businesses too small or complex for public markets is a genuine economic function. The narrower points are that the average isn't the offer, the best isn't accessible, and the comparison should be net of everything against a leveraged benchmark.

References

Educational and informational only — not investment advice, a recommendation, or an offer to buy or sell any security. Investing involves risk, including the possible loss of principal. Worked examples use fictional companies and figures.